- It's THE thing to do in their industry
- It makes them and/or their business look and feel more professional
- They want to have an online store to broaden their reach and sell more of their product
- They've been told they should
These are all great REASONS to create a website. But again - what is the actual PURPOSE driving the site.
An Exercise in Determining the PURPOSE of a Website
Take your time to ponder the questions below and answer them as they relate to your current website, or the one that you are developing:
- Why do I have a website - or why do I want to have a website?
- Who do I foresee coming to my website?
- What information will my site visitors be looking for?
- What do I want the outcome to be of a visit to my website?
Now let's set that #1 Goal for your Website
Look through the responses you wrote down to the questions above. Look for a common theme to your purpose for having a web presence. Now take that purpose and create your intention:
"MY WEBSITE WILL . . ."
This is what your website will strive to Do, Be, Provide, Etc. This sentence will provide the framework around which to build your pages, write your blog posts, create your videos and upload your images or products.
As you create your site, each building block should tie into your #1 Goal and it will in this way be relevant to your purpose and to your ...
Your Steps Moving Forward
If you are re-designing your website, use the information and allow yourself the freedom to break out of the "box" of your original site and re-align your new website with your Purpose and with your #1 Goal.
If you are starting from square one, you are lucky. Take the time you need to do it right and build the right website for you, your business, your organization, etc. from day one. Get the building blocks in line from the start and build a cohesive site that reflects your PURPOSE and points site visitors in the direction of your #1 GOAL.
Need help with your website re-design? I'd love to help!
Thoughts to share? Please use the comments section below to chime in!