Below is an overview of email and newsletter marketing strategies for small businesses. These are general guidelines that can serve as a checklist to go over before sending out any new email campaign.
Unsure of how to set up a newsletter? Rebecca is available to set up the framework for you - or you can choose to sign up for a monthly plan and Rebecca will facilitate the entire process for you.
Best Practices for Email Marketing
- Build out your mailing list with an Opt-In sign-up form placed on your website, on your Facebook page, and in your email signature.
- Only send email marketing material and newsletters to folks who have opted in.
- Do not send an email to anyone who has not opted in to your newsletter or email campaign.
- Personalize each email campaign. Use your own “voice” as you craft each newsletter you send out. Keep it interesting.
- Include an action item with each newsletter.
- Use images to draw your reader in.
- Make certain that you choose a relevant subject for the email that will not look like Spam - after all, you want your recipient to open it!
- Include your contact information where it can be easily spotted.
- Include all relevant social media icons.
- It’s okay to automate parts of your newsletter - for example: Add a widget that will pull in your latest blog posts or latest product pages.
- Keep it simple. Avoid a busy newsletter or email design template. Use headlines to break up text. Keep it relatively short.
- Remember to do email marketing - it’s easy to get caught up in other aspects of your business so set your newsletter frequency to weekly, monthly, or even every other month - and stick to it.
Email Marketing Strategies beyond the Newsletter
- Send holiday emails that simply keep you on their radar and spread goodwill.
- Send a survey - this will help you target your marketing to your niche.
- Send out a promotion or special - available for a limited time to your followers.
What email marketing strategies are working for you - and what aren’t?
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