Why? Because your website is the online pipeline for your business. It is your virtual storefront and if it’s not bringing potential clients (“fish”) in the “door,” it’s not doing it’s job.
But it’s also not that simple - because not every “fish” in your pipeline is the target fish for your services. So how do you reel in and land the right client through your website?
Think about it this way:
The pages and blog posts which make up your website serve as the “bait” to lure your potential client to your specific service. The problem is that your bait is out there in a very large sea which is overcrowded with fishing lines - some of which are using very similar bait.
So how do you stand out in the sea
and reach your target market?
The more traffic you are able to attract to your website, the more opportunities you will have to “hook” your client.
The more targeted your pages - the better the “bait” - the more you will attract the right “fish” for your business because you will be getting targeted traffic.
The more right “fish” you attract into your pipeline, the more opportunities you will have to reel in and land the right client.
The goal is to fill your pipeline with fish that are looking for your particular “bait”. This will increase your ROI.
So how to increase website traffic
"in a targeted manner"
is the real question to be asking.
- Make every page and every post count. Do some market research to discover what your potential client is searching for online - and deliver that information on your website in the form of a blog post or service page.
- Update your content regularly. Fish don’t like stale bait - they are attracted to the new, fresh, shiny lure or to bait that is still wiggling on the hook. In the same way, search engines are attracted to websites that are growing and engaging their site visitors. A stale website will drop in search engine rankings and your “fish” will have a hard time finding your pipeline let alone your hook.
- Links are important. Be sure you are practicing good internal linking strategies among your pages and posts. Also, be sure you are only linking out to high quality sites that are relevant to what your are writing about.
- Develop your own particular voice. That is the Only Way to stand out in that sea of bait. Write your posts and pages with your own unique brand of style and pizzazz so that you build a following of folks who are looking for what You have to say.
Thoughts to add on how to increase website traffic? Please leave your suggestions in the comments below!
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