So before you embark blindly on your next marketing campaign, consider utilizing all or some of these market research strategies:
Become very familiar with your competition:
- What type of “look and feel” are they using with their marketing campaigns?
- Who are they targeting their efforts towards - to what demographic?
- What specific language are they using on their website pages, as their blog headlines, in their newsletters and on their brochures and business cards?
- What sites are they linking out to - and what sites are linking in to them?
- What social media outlets are they using - what looks like it is working? What looks dormant and unused?
Research your niche:
- What type of “directories” are available for your niche or product?
- What “spin” or “voice” are others using who are in a similar business? How is your voice different?
- What types of review sites are available for your particular business or service?
- What keywords is your target market using as they search for information?
Now use the information you have gathered from your strategic marketing research:
- Be brutal - tweak what needs tweaking, delete anything that is irrelevant and untargeted.
- Blend in keyword language that is working well for your competition.
- Use headlines wisely. Be sure to highlight good marketing keywords for your niche in your headlines.
- Add relevant photos that will appeal to the demographic you are trying to reach - again get ideas from your competitors!
- Implement social media icons to encourage more interaction on your website and social media pages.
Develop a strategic marketing plan:
- Map out a blogging schedule by keyword. Pick a relevant, targeted topic for each blog - and plan to post at least once per week.
- Set up only the social media pages that make sense for your business, product or service. Map out a plan to actively post on these pages.
- Determine quarterly promotions or services to highlight - these can follow the seasons of your particular business. Stay on top of this and plan ahead so that you are ready as each new quarter approaches.
- Once per month reach out to ten individuals in your field either offering a guest post or requesting a guest post for your site.
- Set up business or product pages at each of the review sites your found during your market research. Monitor these pages at least once per month.
Go forth and apply your marketing research to your business. Analyze, track and measure the results of the new practices you are implementing. Build upon those that are working for you and discard those that aren’t. And don’t forget to come back to the drawing board - quarterly or semi-annually to research new trends in your particular industry and to research new marketing tools as they emerge.